Which Sales Asset Management Solution is Right for You?
Quark recently acquired Docurated, a leader in software solutions for sales asset management. Sales asset management, also known as digital content management for sales, is a booming segment of sales enablement.
Organizations across industries are actively seeking out solutions that will make their sales teams more competitive. Docurated helps by using artificial intelligence (AI) and predictive analytics to arm sales teams with the content they need, when they need it, at any stage of the sales journey.
Need to get up to speed on the ecosystem of solutions for sales enablement? Start with Gartner’s Market Guide for Digital Content Management for Sales (DCMS). You’ll get a snapshot of the market and guidance on making the best investment for your marketing and sales organizations. The report includes:
- Critical capabilities of effective solutions for Digital Content Management for Sales (DCMS)
- The importance of content repository functions, predictive analytics and artificial intelligence (AI) in sales enablement
- Key use cases for DCMS and a list of representative vendors, including Docurated
Download your free copy of Gartner’s Market Guide for Digital Content Management for Sales.
Do You Really Need a Content Automation Platform?
The increasing sophistication of online technologies and the mass adoption of smartphones, tablets, and social media have created more opportunities for organizations to engage with and enable their customers, prospects, partners, and employees.
At the same time, expectations for accessing business-critical, multimedia content at the right time and in the right place have increased exponentially. Traditional approaches to content are failing in this new era of communication.
Enterprise content management (ECM), digital asset management DAM, and other content-related solutions may each play a role in the content lifecycle, but in many cases they are not integrated, frustrating to manage, and don’t do a good enough job enabling collaboration and tracking changes and updates to content. The solution that solves these challenges is content automation.
When content automation is appropriate, the results are extremely valuable. Productivity goes up, time to market is reduced, your company can support more information products without adding resources, and you can improve the quality of your content for better customer engagement. In other words, content automation will have a transformational impact on your business.
Content automation is best deployed when your business or organization creates content that has one or more of the following characteristics:
- A high volume of similar documents
- A high volume of revisions
- Frequently repeated creation processes
- Delivery in multiple formats
- Delivery with multiple presentation styles
- Translation to multiple languages
- Subject to regulation and compliance mandates
Content automation is being applied to a wide range of business-critical content types across many different industries. Here are some examples:
- Standard operating procedures
- Policies and procedures
- Fund fact sheets
- Sales collateral
- Product datasheets
- Investment Research
- Legislation and regulatory documents
- Training and instruction manuals
- Analyst reports
To find out more about content automation and if it’s right for your organization, contact Quark or download the Beginner’s Guide to Content Automation to begin learning how a content automation platform can help your business.