Quark Pivots to Content Automation with Emphasis on Modular, ‘Smart’ Content
You may know Quark from our success in page layout and graphic design software. In the nineties our team was behind the revolution of desktop publishing. Our flagship product – QuarkXPress – took page layout from a manual paste-up process to a streamlined, digital experience that forever changed how creative professionals produce the written word.
You may also know Quark from our platform for content automation, which has more recently been adopted by some of the world’s largest and most well-known organizations – IHS Markit and UNICEF to name a couple. Content automation streamlines the entire content lifecycle, from creation and content management to delivery to print, PDF, mobile phones and tablets. Content automation is now generally considered an essential aspect of any content services strategy, and has largely replaced the focus on more traditional enterprise content management (ECM).
It’s also possible that you don’t know us yet. In any case, the point here is that Quark knows content and is leading the charge to simplify and improve the complex task of creating and managing content so that anyone in (and outside) an organization can access and share the right content with the right people at the right time.
Take a moment to get to know a bit more about Quark from the perspective of analyst group 451 Research. In a recent Impact Report, 451 Research weighs in on Quark’s focus on enabling non-technical content creators to create Smart Content – the type of structured content that until now has only been available to technical writers and others who are able to code XML.
451 Research says, “Quark’s component-driven approach to content marks the beginning of a broader industry initiative to move beyond the content object and rethink the way content is created, assembled and managed for maximizing efficiency and security.”