Introducing Content Automation for Fund Marketing
Today at TSAM London Quark Software launched Content Automation for Fund Marketing – a new solution that transforms how asset management companies produce and share fund marketing material such as pitchbooks, client review presentations, fund fact sheets, commentaries and other business-critical content.
Using Quark’s Smart Content approach to content automation, asset management teams deliver customized and compliant marketing material to clients and prospects across any channel (print, web, and mobile) – all from a single source of approved content. This allows firms to connect with customers and potential customers more quickly with fewer resources.
Out with the Old, In with the New
Unlike traditional methods for creating content (in static Word documents) and reviewing content (via email or outdated content management systems) Quark Content Automation for Fund Marketing enables analysts and other subject matter experts to create structured content (Smart Content) in a familiar authoring environment. Smart Content can be easily managed, updated, tracked, analyzed and reused across any number of channels.
With the Content Automation for Fund Marketing, fund marketers can:
- Automate the creation of thousands of compliant fund marketing documents in seconds
- Enable sales reps to easily find and share valuable content with clients and prospects
- Understand how internal and external audiences engage with content and iterate based on analytics
- Take advantage powerful authoring tools, PowerPoint Smart Slide decks, rules-driven disclosure insertions, and more
Content Automation for Fund Marketing is just one way Quark’s content automation technology transforms how organizations create and engage with business-critical content. Other applications include standard operating procedures, investment research reporting, product data sheets, marketing and sales collateral, and government legislation. Visit www.quark.com or Contact Us to learn more about the benefits of content automation.