The Next Enterprise Content Revolution: Augmented Reality

If the annual CES expo is anything to go by, 2018 appears to be the year of Augmented Reality (AR). Not only were expectations high for a record year of AR systems sales, but AR-focused startups also received a surge of investment. Google Glass, which recently re-emerged after a somewhat disgraceful exit from the general consumer arena, has shaken the controversies that dogged the initial beta release by focusing on industry applications. Glass is joined by a number of other head-mounted displays, such as Vuzix Blade and Microsoft HoloLens.

When thinking about AR systems’ potential in business, it’s easy to understand why Augmented Reality has received so much attention over the past few years. While retail may have received the most significant amount of press coverage, as with the  IKEA Place app which superimposed an image of a catalog item over the device’s camera-view of your room, it was by no means the only sector taking advantage of the power of augmented reality. Areas where AR is being used in the workforce, include assembly of complex systems, such as wire diagrams, construction and building maintenance with digitized blueprints; and quality assurance processes using checklists. AR can be useful in almost any situation where a high level of training is required, or employees need quick or hands-free access to a breadth of reference material.

Organizations making AR investments today can start by making the business content they’ve been accruing over the years accessible to AR systems. It involves preparing content to be consumed in small chunks and searched in a way that makes sense for the system users.

Quark Content Enablement can help with both areas. The Content Automation offered by the platform will automate chunking or bursting of sections or regions to accommodate AR systems’ compact displays. Furthermore, it stores a wide variety of information about each content asset, facilitating targeted searches so that the necessary content is available when needed.

Quark Content Enablement platform can help author, automate, publish, access, recommend and analyze the content with relevant industry insights. Please review our 2-minute video on why Quark Content Enablement is the only Unified Content enterprise SaaS platform designed to fulfil all your Digital Publishing, Content Automation, Content Management, Marketing Enablement, and Sales Enablement needs. Additionally, you may request a demo.