Do You Really Need a Content Automation Platform?

The increasing sophistication of online technologies and the mass adoption of smartphones, tablets, and social media have created more opportunities for organizations to engage with and enable their customers, prospects, partners, and employees.

Simultaneously, expectations for accessing business-critical, multimedia content at the right time and in the right place have increased exponentially. Traditional approaches to content are failing in this new era of communication.

Enterprise content management (ECM), digital asset management (DAM), and other content-related solutions may play a role in the content lifecycle. Still, they are not integrated, frustrating to manage in many cases, and don’t do a good enough job enabling collaboration and tracking changes and updates to content. The solution that solves these challenges is Quark Content Automation.

When Content Automation solution is appropriate, the results are precious. Time to market can be reduced with better productivity, and your company can support more information products without adding resources. You can improve the quality of your content for better customer engagement. In other words, Content Automation will have a transformational impact on your business.

Quark Content Automation is best deployed when your business or organization creates content that has one or more of the following characteristics:

  • A high volume of similar documents
  • A high volume of revisions
  • Frequently repeated creation processes
  • Delivery in multiple formats
  • Delivery with multiple presentation styles
  • Translation to multiple languages
  • Subject to regulation and compliance mandates

Content automation is being applied to a wide range of business-critical content types across many different industries. Here are some examples:

  • Standard operating procedures
  • Policies and procedures
  • Fund fact sheets
  • Pitchbooks
  • Sales collateral
  • Product datasheets
  • Investment Research
  • Legislation and regulatory documents
  • Training and instruction manuals
  • Analyst reports

Quark Content Enablement platform can help author, automate, publish, access, recommend and analyze the content with relevant industry insights. Please review our 2-minute video on why Quark Content Enablement is the only Unified Content enterprise SaaS platform designed to fulfil all your Digital Publishing, Content Automation, Content Management, Marketing Enablement, and Sales Enablement needs. Additionally, you may request a demo.

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