From Content Audit to Content Strategy
So, you’ve completed your content audit. Now what?
If you are new to the idea of a content audit, it is the analysis phase and the prep work required to identify and implement a successful content strategy. Read “8 Steps to Understanding Your Content” to learn how to conduct a content audit that will help you truly uncover the who, what, why, and how behind your content.
After examining the results of your audit you will have a better understanding of your content life cycle and the risks and challenges you need to address with your new content strategy. A closer look at their current content requirements and processes leads many enterprise organizations to confirm the urgency with which they must move away from ad-hoc content creation and management strategies.
Based on the findings of your content audit, the next step is to design your content strategy. Designing a content strategy requires a few critical stages, including:
Cataloging Information Products
To develop an appropriate content strategy you need to identify high-priority document types that will have the most impact when your content processes are improved. This includes defining the highest value improvements to be addressed, and estimating the qualitative and quantitative value of making those improvements.
Designing Information Models for Published Documents and Source Content
You’ve identified the high-priority document types and highest value improvements needed. Here you will identify specific end results as they relate to content type, order, occurrence, source, and how they can be developed in an improved content process.
Mapping the Information Design to Standard and/or Custom Information Models
This step requires codifying the analysis into actionable rules and structures that can help guide the selection of software that can apply those rules and guidelines.
Defining Style and Interactivity Guidelines
In order to improve consistency, brand coherence, and comprehension, in this step you plan how design and messaging elements will be managed and delivered across departments within your organization, as well as methods for ensuring adherence to brand rules.
The work you do throughout the content audit and resulting strategy will help your content better support your corporate goals – from improving customer satisfaction and speeding time to market to empowering internal teams with the right information at the right time.