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Choosing Your Approach to Content Management

| July 19, 2017 | Suraj Renganathan

The term “content management” can mean different things to different people, especially now that the demand for engaging, multi-channel content is at an all-time high. Like many professionals who deal with the creation, management, publishing and delivery of content, you are probably searching for the solutions that are right for your team and the content you generate. Is it really “content management” that you need…or is it time to consider new approaches to getting more value from your content solutions?

Let’s take a look at some of the categories of solutions that cross into the realm of content management.

Web Content Management (Web CMS)
Web Content Management Systems are solely for managing and deploying web content. Though a Web CMS is needed for the delivery of content to your website, they are not optimal for managing structured content, or the processes for creating content destined for more than just a website.

Digital Asset Management (DAM)
Digital Asset Management refers to the storage, retrieval, and rights management of digital assets such as photos, videos, graphics, and other multimedia content. While DAM systems cannot support intelligent storage and management of structured content, they can be successful when used in combination with other content management tools.

Enterprise Content Management (ECM)
While ECM solutions provide a collaborative environment for sharing information across your business, this category of software has its roots in document management and includes a wide range of areas such as document scanning and imaging (capture), storage, collaboration, and records management. However, despite being called “content management,” ECM solutions are predominately designed to support document-centric workflows. (In this context, “document” usually refers to an individual file.). Although ECM solutions are fantastic for managing documents, their capabilities tend to be limited in both content creation and delivery.

Content Automation Platforms
Content automation platforms enable the creation and automated publishing of content to multiple publishing channels. These platforms can include print, PDF, the Web, mobile devices and more. Unlike content management solutions, which only allow for content reuse through manual copy and paste, content automation platforms maintain a single source of content and will point back to that source whenever you need to incorporate the information into a document. This enables the automatic update of documents when the source information changes.

However, not all content automation platforms are created equal. When it comes to content automation, a platform requires a more mature set of capabilities to help you achieve certain business goals such as multi-channel publishing, digital publishing, workflows for collaboration, and business system integration.

Which content solution (or combination of solutions) is right for your organization? Contact Quark or download the Beginner’s Guide to Content Automation for more insight on making your next content-related technology decision.

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