Research Reveals Content Challenges Faced by Asset Management Firms
Today at TSAM London Quark revealed the findings of a survey we conducted among asset management professionals to learn more about their approach to content creation, management, and delivery. The research was conducted among the TSAM community, which stands for The Summit for Asset Management. Global TSAM events attract financial services organizations interested in staying competitive.
Our research, based on 111 survey respondents, uncovers universal content challenges asset management companies face – from reliance on outdated technology solutions to increased demand for Web and mobile content. The findings highlight how content teams struggle to effectively produce and provide multi-channel information to internal and external audiences.
- Asset management companies are struggling to create and maintain a wide range of data-heavy content types including fund fact sheets, product profiles, commentaries, pitch books, financial reports and more
- 83% of respondents said their customers want more Web content, more mobile content, or both
- Almost three quarters of asset management companies are dissatisfied with their digital content capabilities with more than 50% of respondents having no confidence in the consistency of their content across print, Web, and mobile channels
- The vast majority of asset management companies still rely on shared or local file systems to manage their business-critical content, speaking to the fact that 62% of respondents stated that they find it hard to manage document variations/changes needed to support country and business unit requirements
- There are a wide range of digital transformation initiatives being undertaken with the top 3 stated as being reducing reliance on paper, moving content online, and improving intranet/portal content consumption experience for employees
Ultimately, our research confirms that the demands for content have changed dramatically in the past decade while tools used to create and manage content have changed very little. This makes it almost impossible for asset management firms to deliver timely and accurate multi-channel content, which is a competitive requirement in today’s business landscape.
To address and solve content challenges, we at Quark advocate content automation, an evolution of enterprise content management that minimizes risk, improves the customer experience, ensures compliance, and eases the burden most content teams face today.
Gavin Drake is Vice President of Marketing for Quark Enterprise Solutions where he drives the adoption of content platforms that leverage automation to improve every stage of the content lifecycle. By moving away from creating static, siloed documents to creating reusable content components, it’s possible to reduce costs, improve content quality, and operate more competitively.