Today at TSAM London Quark Software launched Content Automation for Fund Marketing – a new solution that transforms how asset management companies produce and share fund marketing material such as pitchbooks, client review presentations, fund fact sheets, commentaries and other business-critical content.
Using Quark’s Smart Content approach to content automation, asset management teams deliver customized and compliant marketing material to clients and prospects across any channel (print, web, and mobile) – all from a single source of approved content. This allows firms to connect with customers and potential customers more quickly with fewer resources.
Unlike traditional methods for creating content (in static Word documents) and reviewing content (via email or outdated content management systems) Quark Content Automation for Fund Marketing enables analysts and other subject matter experts to create structured content (Smart Content) in a familiar authoring environment. Smart Content can be easily managed, updated, tracked, analyzed and reused across any number of channels.
Content Automation for Fund Marketing is just one way Quark’s content automation technology transforms how organizations create and engage with business-critical content. Other applications include standard operating procedures, investment research reporting, product data sheets, marketing and sales collateral, and government legislation. Visit www.quark.com or Contact Us to learn more about the benefits of content automation.
Quark recently acquired Docurated, a leader in software solutions for sales asset management. Sales asset management, also known as digital content management for sales, is a booming segment of sales enablement.
Organizations across industries are actively seeking out solutions that will make their sales teams more competitive. Docurated helps by using artificial intelligence (AI) and predictive analytics to arm sales teams with the content they need, when they need it, at any stage of the sales journey.
Need to get up to speed on the ecosystem of solutions for sales enablement? Start with Gartner’s Market Guide for Digital Content Management for Sales (DCMS). You’ll get a snapshot of the market and guidance on making the best investment for your marketing and sales organizations. The report includes:
Download your free copy of Gartner’s Market Guide for Digital Content Management for Sales.