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Quark Releases the Content Automation Trends Report 2017

| May 17, 2017 | Sarah Rector

Today Quark released the Content Automation Trends Report 2017, a complete look at our second annual study conducted in conjunction with market research firm InfoTrends. This year we surveyed 252 businesses worldwide with respondents spanning a range of industry sectors, departments, and job roles.

As Quark continues to push enterprise content management (ECM) to the next level with content automation, we set out to gain insight on current practices for managing content throughout its life cycle, uncover challenges content teams face, and better understand technology spend and investment outlook.

Our findings confirm that while digital transformation is driving content initiatives for most organizations, content teams continue to struggle to meet the need for engaging, device-specific content. In fact, less than 20 percent of study respondents are confident their content is consistent across channels. This, along with other research findings, indicates a need for large organizations to move beyond basic file sharing and traditional ECM in order to remain competitive.

Key Findings

Download a free copy of The Content Automation Trends Report 2017.

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