View from the Top: The Value of Content Automation
In November 2016 Quark was proud to be named once again to the EContent 100, EContent Magazine’s list of the top 100 companies that matter most in the digital content industry. Quark was selected based on its comprehensive solutions for content automation.
As digital transformation continues to drive organizations everywhere to transform their content strategies, content automation is critical. Now is a good time to revisit thoughts from Ray Schiavone, Quark President and CEO, from an EContent 100 View from the Top profile. The brief profile describes content automation and the value it brings to companies that must create, manage, publish, and deliver multi-channel content with precision.
“Our mission at Quark is to help large organizations transform customer experience through content automation. We do this with our content automation platform that removes manual and error-prone tasks from traditional content workflows. With content automation our customers are able to reduce time to market from months to weeks, weeks to days, and days to minutes.”
Today’s businesses create an overwhelming amount of content, most of which is critical to the vitality of their organization. And while the way people find and read content across multiple channels has changed beyond recognition, the traditional content process has essentially gone unchanged for decades. Infusing every stage of the content life cycle with automation helps get the right content to the right audience at the right time.
Read more about content automation in EContent magazine.